Bloor-Yonge Subway Station Takeover

The in-house Marketing Team agreed to target Toronto’s urban and young adult demographic. Where to speak to them? The TTC. Not only because they’re there, but also because they’re in a mindset where they’re thinking about their next meal.

Leading the strategy and creative direction, our creative team landed on speaking to the hustle, the grind. It’s something every Torontonian knows. Especially those riding the rails. You know what helps that feeling of wanting to keel over while you’re waiting for the next train? Hard to say. But you know what doesn’t help? Having to cook.

Detail 2

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Detail 3

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